adidas Stycon rewrites the rules!
A revolutionary model, the new adidas Stycon! A unique aesthetic that removes conventional laces to create the perfect connection between the foot and the shoe ensuring maximum control. Stanislav Goussev, Footwear Design Director, explains:"...we’re excited to launch our latest icon the Stycon. We know from working with athletes and through feedback that the most important elements of a tennis shoe are comfort, stability and durability. We’ve built the shoe with these features but have also looked at how we can design this tennis shoe differently...! Stycon is the shoe for those looking to create change."