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NikeCourt London Collection

NikeCourt
London Collection
The timeless style on the SW19 courts

Inspired by the prestigious English SW19 tournament, the NikeCourt London collection celebrates the essence of grass court tennis with an exclusive range of shoes and apparel. Designed to meet the needs of champions, this capsule combines the chromatic tradition of British tennis with technological innovation, offering exceptional performance and impeccable style.

Reading time: 2 minutes - Pubblicato il: 28 June, 2024

Main Topics

SW19: Nike London and the geographical roots of the tournament

SW19 is much more than just a location, it is the geographical and cultural symbol of the oldest tournament in the world. "SW", as in South West, indicating the area south-west of London; “19”, the postcode, which specifies the region in which The All England Club is based. Its usage, which has become deeply rooted in the lexicon of players, fans and the entire English tennis community, reflects the history and tradition of the Slam. The Nike London Collection celebrates this tradition, adding a touch of exclusivity, avant-garde and elegance.

Nike London collection

Nike Shoes and Clothes: elegance and performance

In Nike's London collection, elegance meets performance. Crisp white, which follows the tournament's dress code, is mixed with gold and purple accents that pay homage to the regal colors associated with the event, adding a touch of sophistication. Each garment is then enhanced with luxury textures and details that offer comfort and style. The motif with an iridescent effect, inspired by the traditional French Moiré, which recalls water or waves, is revisited in a modern key and reproduced on the fabrics.

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