Mister Tennis awarded at SMAU Milan 2025
An award that recognizes the company's digital transformation journey and commitment to improving customer experience.

We are proud to have received the Innovation Award at SMAU Milano 2025 , one of the most important Italian awards dedicated to digital transformation. This achievement recognizes the evolutionary path that in recent years has led us to optimize business processes and improve customer experience, thanks to an increasingly integrated approach between data, technology, and people.

Reading time: 1 minutes - Published on: 06 November, 2025

The award, presented during SMAU 2025, was accepted by our CEO Luca De Luca during the talk "Digital Technologies and AI to Improve Customer Engagement," which featured several Italian companies recognized for their innovative projects. During the talk, we shared our digitalization experience, focusing on the ability to connect tools and departments into a single operating ecosystem. This has allowed us to improve internal communication, streamline workflows, and offer more efficient and personalized service to our customers, while always keeping the quality of the purchasing experience at the forefront.

Our commitment to continuous innovation

Being recognized as one of Italy's most innovative companies motivates us to continue investing in digital transformation and the people who make it possible. Our goal remains the same: to improve the way we work, communicate, and care for our customers every day.

Digital technologies and AI to improve the relationship with the user

During the meeting, our CEO Luca De Luca explained how innovation and the integration of digital processes are improving the way we communicate with our customers every day.

Watch the video

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