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Nike London Collection

Nike London Collection A new tennis elegance takes shape on the courts of London

  1. Blog
  2. Prodotti

For the English Grand Slam, Nike reinterprets the elegance of London tennis through a collection featuring a clean, technical, and contemporary design. The classic lines of the court meet references to 1990s international football, giving shape to a new aesthetic designed to stand out during one of the season's most iconic events.

Reading time: 3 minutes - Published on: 25 June, 2026

Main Topics

The design

A new aesthetic language between tennis and 90s football

Two seemingly distant sporting worlds, yet fused into a single visual identity. On one side, the essential elegance of London tennis; on the other, the more graphic nature of 1990s international football. The new Nike London collection plays on this contrast, reinterpreting collars, textures, proportions, and retro details with a tennis twist. The result is a recognizable yet unnoticed design, designed to give the garments a fresh personality without straying from the tradition of the court.

The men's collection: tennis tradition and football influences

The men's London collection reinterprets the classic style of the London tournaments with a more contemporary twist. Polo shirts, shorts, and technical t-shirts reflect the aesthetic codes of traditional tennis, enriching them with details inspired by 1990s international football. Vintage-inspired collars, checked textures, and sophisticated workmanship lend personality to the looks without compromising their elegance. World No. 1 Jannik Sinner brings this vision to the London courts, confirming the connection between the collection's aesthetic and tennis played at the highest levels.

The women's collection: an essential style that looks to the past

In the women's offering, the reference to London tennis comes through clean silhouettes, lightweight proportions, and retro-inspired details. Dresses, skirts, tops, and technical t-shirts create essential yet recognizable looks, designed to combine elegance and functionality on the court. Alongside design, the technical aspect remains central: performance fabrics help promote breathability, quick drying, and freedom of movement even during the most intense phases of the game.

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